Axis Aha surges with over 20 million Conversational engagement

Introduction

As Indian consumers are doing a lot more on their mobile phones, the need for easy interactive human-like conversations to make their life simpler has surged. Simple FAQ chatbots are insufficient as consumers want contextual engagement with the ability to assist and allow them to make qualified choices.


Axis Bank in partnership with Active.Ai, launched Axis Aha! in early 2018, has seen a surge in usage of its conversational AI platform.

Multiple channels multiple use cases

Channels

  • Web

  • Mobile

  • Voice
    assistant

Transactions

  • Authentication
  • Transfer funds
  • EMI on Credit Card Bill
  • Pay Credit Card Bill
  • Pay Post Paid Mobile Bill
  • Pay Electricity Bill
  • Recharge Mobile

Service Request

  • Order Cheque Book
  • Manage Debit Card Limit
  • Switch off Debit Card
  • Block Card

Apply

  • Credit card
  • Loans

Enquiries

  • Account Balance
  • Transaction History
  • Debit Card Limit
  • Credit Card Due Date
  • Total Credit Card Limit
  • Available Credit Limit
  • Find ATM
  • Find Branches

Active.Ai client success story - Axis Aha! Conversational banking

Awards and recognition

Axis Aha!, powered by Active.Ai, has won in the DX Leader Award category at the 2018 IDC Digital Transformation Awards.

The number of new users has increased 31 times while transactions have grown 50x till date.

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Won the DX Leader Award at 2018 Digital Transformation Awards

20M+

Utterances

97%

Data accuracy

40x

Growth rate

Client speak

"AI is an extremely powerful tool that can help in enhancing customer experience and relationship. It has the potential to revolutionize the way we deal with customers in the banking sector. Chatbots help in saving time, human efforts and providing accurate, personalized services. They also help in data analysis, fraud detection and data capture. Given all these positives, we had launched 'Axis Aha!' to accentuate our service capabilities and are now finding a steady increase in engagements as new user cases keep getting added,"

Avinash Raghavendra

Executive Vice President & Head - Information Technology of Axis Bank.